Using sources like Forbes, Business Insider, celebritynetworth.com, and caknowledge.com, we’ve curated a list of 2023’s ten richest YouTubers, their subscriber counts, net worth, and annual income.
Please note: We’ve only included people who create and appear in their own content. Channel owners like Jay Jeon – who owns the wildly successful kid’s entertainment channel CocoMelon and is worth over $460 million – have been excluded.
That said, let’s jump right in and round up the richest YouTubers in the world.
| Rank | YouTuber | Channel | Subscribers | Est. Net Worth | Est. 2022 Income |
|---|---|---|---|---|---|
| 1 | Jeffree Star | jeffreestar | 15.9 million | $200 million | $15–20 million* |
| 2 | Anastasia Radzinskaya | Like Nastya | 104.0 million | $106 million | $18 million |
| 3 | Jimmy Donaldson | MrBeast | 130.0 million | $100 million** | $54 million |
| 4 | Ryan Kaji | Ryan’s World | 34.2 million | $100 million | $27 million |
| 5 | Vladislav and Nikita Vashketov | Vlad and Niki | 92.9 million | $88 million | $43 million |
| 6 | Logan Paul | Logan Paul | 23.6 million | $45 million | $18 million* |
| 7 | Felix Kjellberg | PewDiePie | 111.0 million | $40 million | $15–20 million* |
| 8 | Richard Tyler Blevins | Ninja | 23.7 million | $40 million | $6–12 million* |
| 9 | Mark Edward Fischbach | Markiplier | 34.4 million | $35 million | $6 million |
| 10 | Daniel Middleton | DanTDM | 26.3 million | $35 million | $3 million |
